Thursday, June 26, 2008

Leinie's Sunset Wheat takes flight ... literally

What is this blog without its high-flying beverage news, eh? Am I wrong? Come on ... who's with me?

Popular Wisconsin Craft Beer offered to customers on all Delta Flights

CHIPPEWA FALLS, Wis. (June 26, 2008) - This month, the Jacob Leinenkugel
Brewing Company began partnering with Delta Air Lines to offer the airline's
customers Leinenkugel's Sunset Wheat beer on all Delta flights worldwide.
As the craft beer industry continues to grow in both popularity and sales,
Leinenkugel's Sunset Wheat is among four beer offerings. The introduction
of Leinenkugel marks Delta's first craft beer offering.

Leinenkugel's Sunset Wheat, which was first introduced in Upper Midwest
markets in the spring of 2006, has since been making its way across the
country as Leinenkugel's expands its geographic footprint based on its
growing success as a regional brewer. Brewed in Chippewa Falls, Wisconsin
for 141 years, Leinenkugel's continues to build on its solid fan base and
has a loyalist group called the "Leinie Lodge" made up of over 200,000
members from across the U.S.

"Leinenkugel's Sunset Wheat is a unique and refreshing beer choice and we
are thrilled to partner with Delta to offer it to passengers on board
flights," said Jake Leinenkugel, Leinenkugel's president and fifth
generation brewer. "This is a wonderful opportunity to introduce
Leinenkugel's to beer lovers and new consumers across the country who are
seeking different varieties to satisfy their taste for adventure."

"Delta is committed to providing its customers with choice and an onboard
experience that is both stylish and entertaining," said Jake Frank, Delta's
managing director of Global Product Development and Delivery. "Offering
customers a premium craft beer like Leinenkugel's Sunset Wheat complements
our product strategy and the other enhancements we've recently added for our
customers - including signature cocktails and food created by celebrity

Brewed in small, high-quality batches, Leinenkugel's Sunset Wheat is a
year-round beer featuring a slightly fruity and citrus character
complemented by the gentle spiciness of coriander. It is brewed and
balanced with a combination of malted wheat and pale barley malt, cluster
hops and natural flavors. An orange garnish adds extra refreshment.
Leinenkugel's Sunset Wheat contains 4.9 percent alcohol by volume (ABV).

About Leinenkugel's
Leinenkugel's, brewed in Chippewa Falls, is the leading craft brewer in the
upper Midwest. Leinenkugel's year-round offerings include Leinenkugel's
Sunset Wheat, Honey Weiss, Berry Weiss, Leinie's Red, Creamy Dark, Original
and Light. In addition, Leinenkugel's offers four limited-release seasonal
beers including Leinenkugel's Summer Shandy, Leinenkugel's Oktoberfest,
Leinenkugel's Apple Spice and Big Butt Doppelbock. For more information on
the rich history of Leinenkugel's and the adventurous portfolio of beers,

About Delta
Delta Air Lines operates service to more worldwide destinations than any
airline with Delta and Delta Connection flights to 324 destinations in 62
countries. Delta has added more international capacity than any major U.S.
airline during the last two years and is the leader across the Atlantic with
flights to 43 trans-Atlantic markets. To Latin America and the Caribbean,
Delta offers 600 weekly flights to 62 destinations. Delta's marketing
alliances also allow customers to earn and redeem SkyMiles on more than
16,000 flights offered by SkyTeam and other partners. Delta is a founding
member of SkyTeam, a global airline alliance that provides customers with
extensive worldwide destinations, flights and services. Including its
SkyTeam and worldwide codeshare partners, Delta offers flights to 474
worldwide destinations in 104 countries. Customers can check in for flights,
print boarding passes and check flight status at

~Information and photo courtesy of Leinie's. Caption: Jake Leinenkugel, president of the Jacob Leinenkugel Brewing Company, at the Leinie Lodge in Chippewa Falls, Wis. with cans of Leinenkugel's Sunset Wheat which were specially produced for Delta.

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